FEATURES OF THE DEVELOPMENT OF INNOVATIVE CULTURE BY MEANS OF ARTISTIC AND DESIGN ACTIVITIES

Abstract

The article examines the key aspects of the development of innovative culture by means of artistic and design activities, emphasizing the importance of introducing modern design approaches and elements of folk art into the education process. The study highlights the importance of innovative culture as a foundation for stimulating creativity, flexible thinking and adaptability of students to the rapidly changing conditions of the modern professional environment. The main focus of the article is on the need to stimulate an individual creative approach among students, recognizing this as a critical aspect for the development of an innovative culture. It is emphasized that art and design disciplines provide students with tools for creative expression, which contributes not only to the expansion of their professional horizons, but also to the formation of a deeper understanding of innovation processes. The role of art and design disciplines in the formation of innovative competencies, in particular the ability to generate new ideas, develop effective solutions and implement innovative projects, is revealed. Special attention is paid to methods of activating the creative potential of students by involving them in practical activities, which include making collages, sketches and developing design concepts. The study emphasizes that the involvement of students in solving real design tasks that require them to apply the acquired knowledge and creative thinking is an effective way of training future specialists who are able to initiate and implement innovations. Such training contributes not only to solving specific project tasks, but also to the development of the ability to critically evaluate existing solutions and propose alternative ways of improving them. The article emphasizes the need to create favorable conditions for the comprehensive development of innovative culture in educational institutions, which requires effective interaction between teachers and students, aimed at revealing the individual creative potential of each participant in the educational process. It is highlighted that the integration of art and design disciplines contributes not only to students’ acquisition of professional knowledge and skills, but also to the formation of their ability to innovate, which is important for successful adaptation in a dynamic innovative environment.